Fratteli prides itself on using creamy custard made of eggs and whole milk as a basis. Unlike commercial ice cream with stabilizers and additives, gelato melts rather quickly, making eating all the more fun.

Pinjour is an upcoming platform that offers users a digital Moleskin travel journal.
Pinjour is simple, it helps mainly store and manage both photos and text.

Fratteli prides itself on using creamy custard made of eggs and whole milk as a basis. Unlike commercial ice cream with stabilizers and additives, gelato melts rather quickly, making eating all the more fun.

Fratteli_wordmark
Fratteli_color_palette

↑ Color Palette

Fratelli's color palette is inspired by the rich and various flavors the brand offers.

The final approved sketch features separated letters with sharp and fat terminals that are reminiscent of gelato's forms.

Fratelli_sketch

↑ Sketch

↑ Sketch

↑ Sketch

↑ Logotype timelapse

↑ Logotype timelapse

The following timelapse shows the little decisions that were made while I was sketching.

The following timelapse shows the little decisions that were made while I was sketching.

The following timelapse shows the little decisions that were made while I was sketching.

The features of the final wordmark are consistent and refined compared to the base sketch.

The features of the final wordmark are consistent and refined compared to the base sketch.

Fratelli_comparison

↑ Difference between the sketch and the final wordmark

Fratteli_3_badges

↑ Badges

↑ Badges

The shape of the badges is reminiscent of gelato balls seen from the top.

Fratteli_wordmark

Scope

Custom Wordmark
Brand Identity

Client

Client

Fratelli

Year

2019

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