Scope:
Brand Identity
Custom Logotype

Gretel is a software company. Using technology to help teams stay connected, work together, and make sure everyone at the company is going in the same direction.

Gretel_t
gretel_sketches

Before diving into vectorizing the wordmark, 9 varied early drafts were created to get a sense of how each letter will interact with each other and how the whole composition can be balanced out.

Gretel_evolution

Each anchor point has been plotted manually and its handles are adjusted carefully to create smooth and consistent curves.

Gretel_beziers

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