Brand Identity
Custom Logotype

Gretel is a software company. Using technology to help teams stay connected, work together, and make sure everyone at the company is going in the same direction.


Before diving into vectorizing the wordmark, 9 varied early drafts were created to get a sense of how each letter will interact with each other and how the whole composition can be balanced out.


Each anchor point has been plotted manually and its handles are adjusted carefully to create smooth and consistent curves.


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