Kendies

Your favorite candy

Italian Gelato

Kendies is a candy brand that started as a small family business in Germany.
I was commissioned to create a playful and dynamic wordmark that captures many of the emotions associated with candy.

Kendies_exploration

↳ Exploration phase.

Kendies_evolution_web

↳ Wordmark evolution, from base draft to inked sketch.

↳ Timelapse sketch on Procreate.

Kendies_diff_wordmark

↳ Difference between base sketch and the final vectorized wordmark.

Kendies_wordmark_web

↳ Final digitized wordmark.

Kendies_totebag

↳ Tote bag.

Scope:
Naming
Custom wordmark

Color Palette

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