Kendies is a candy brand that started as a small family business in Germany.
I was commissioned to create a playful and dynamic wordmark that captures many of the emotions associated with candy.

Kendies is a candy brand that started as a small family business in Germany.
I was commissioned to create a playful and dynamic wordmark that captures many of the emotions associated with candy.

Kendies_wordmark_web
Kendies_exploration

↑ Exploration phase.

Kendies_evolution_web

↑ Wordmark evolution, from base draft to inked sketch.

↑ Wordmark evolution, from base draft to inked sketch.

↑ Timelapse sketch on Procreate.

Kendies_diff_wordmark

↑ Difference between base sketch and the final vectorized wordmark.

Kendies_totebag

Scope

Naming
Custom Wordmark
Color Palette
Typography System

Client

Client

Kendies

Year

2020

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