Your favorite candy
Kendies is a candy brand that started as a small family business in Germany.
I was commissioned to create a playful and dynamic wordmark that captures many of the emotions associated with candy.
↳ Exploration phase.
↳ Wordmark evolution, from base draft to inked sketch.
↳ Timelapse sketch on Procreate.
↳ Difference between base sketch and the final vectorized wordmark.
↳ Final digitized wordmark.
↳ Tote bag.
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