Scope:
Custom wordmark
Brand Mark

Mailgrid

Mailgrid is an upcoming tool that makes it easy to design and export code for HTML emails.

Mailgrid_sketch

Early sketch for Mailgrid.

Mailgrid_color

I created a custom geometric sans-serif logotype and paired it with a flexible mark that can be extended across multiple channels. The symbol comes from the idea of incorporating a mail icon and subtly referencing the first letter of the brand name.
The simple mark makes brand's consistency possible and can be used even in the most limiting situations.

We created a custom geometric logotype and paired it with a flexible mark that can be extended across multiple channels.
The symbol comes from the idea of incorporating a mail icon and also subtly referencing the first letter of the brand name.
The simple mark makes brand's consistency possible and can be used even in the most limiting situations.

Mailgrid_kerning_spacing
Mailgrid_spacing_2

Before drawing each glyph, the balance between the negative space and positive space was taken into account.
T
he space between each letter is adjusted optically, the amount of negative space in the counter of each letterform is balanced across all the wordmark.

Before drawing each glyph, the balance between the negative space and positive space was taken into account.
T
he space between each letter looks equal and the amount of negative space in the counter of each letterform is balanced across all the wordmark.

Before drawing each glyph, the balance between the negative space and positive space was taken into account.
T
he space between each letter looks equal and the amount of negative space in the counter of each letterform is balanced across all the wordmark.

Before drawing each glyph, the balance between the negative space and positive space was taken into account.
T
he space between each letter looks equal and the amount of negative space in the counter of each letterform is balanced across all the wordmark.

Mailgrid_l

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