Path is an animation studio with offices in Lyon, that specializes in illustration and animation. I was commissioned to create a custom wordmark that evokes motion and playfulness. 

Path is an animation studio with offices in Lyon, that specializes in illustration and animation. I was commissioned to create a custom wordmark that evokes motion and playfulness. 

Path_l

The Process

We focused on a logotype that evokes motion and friendliness. The brush-script style communicates a lot of motion and energy through the smooth curves, transitions, and ligatures, it was quite obvious to take that direction with a slanted baseline to emphasize the feeling of motion.

We focused on a logotype that evokes motion and friendliness. The brush-script style communicates a lot of motion and energy through the smooth curves, transitions, and ligatures, it was quite obvious to take that direction with a slanted baseline to emphasize the feeling of motion.

Path_sketches
Path_drawing
Path_l

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