Quimade is a facebook app that has been started by a friend of mine that helps people create and manage quizzes easily.

Quimade_process

Early hand-written drafts.

Before diving into digitizing the logotype we created a lot of drafts, we then used the 3 versions above as a reference for the digitized logo, the goal of this early exploration was to find a wordmark that has a natural flow and a balanced composition. The final wordmark has a different and memorable 'Q' that is used as a stand-alone icon due to size constraints (App icon, social media ...)

Quimade_version
Quimade_l

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