From fabric and lining to cuts and trims, Thomas Kessler offers personal tailoring services to men who want to have the exclusivity of owning a personally tailored suit which is considered the backbone of many men’s working wardrobes.

From fabric and lining to cuts and trims, Thomas Kessler offers personal tailoring services to men who want to have the exclusivity of owning a personally tailored suit which is considered the backbone of many men’s working wardrobes.

From fabric and lining to cuts and trims, Thomas Kessler offers personal tailoring services to men who want to have the exclusivity of owning a personally tailored suit which is considered the backbone of many men’s working wardrobes.

Thomas_kessler_t
Thomas_kessler_lance

↑ Drafts

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

The exploration phase was about exploring different signature styles, and discovering which style would suit the brand. We discovered that a clean signature wordmark is what would work best for the brand.

Thomas_kessler_lance_drafts

↑ Overview of all the drafts.

Sketching process.

Thomas_kessler_notes

After digitizing the first version of the logotype.
I annotated what should be fixed to improve the consistency of the wordmark. We didn't go for a perfect spacing in order to create an organic feel. 
We wanted to keep little imperfections to create that feel while still having a clean hand-drawn look.

After digitizing the first version of the logotype.
I annotated what should be fixed to improve the consistency of the wordmark. We didn't go for a perfect spacing in order to create an organic feel. 
We wanted to keep little imperfections to create that feel while still having a clean hand-drawn look.

Thomas_b3

↑ Final full wordmark.

Thomas_kessler_m

↑ Monogram.

Thomas_kessler_box_lance
TKK

Scope

Custom Wordmark
Monogram

Client

Client

Thomas Kessler

Year

2019

You may also like

VoiceflowProject type

GretelProject type

MailgridProject type

KendiesProject type

MudddyProject type

DiemingProject type

FratteliProject type

CasperProject type

KaymanaProject type

MailbeeCustom Logotype

The CitizensProject type

TrelloSelf-initiated

Meli MeloProject type

QuimadeProject type

BACKDROPProject type

Muffins RoomProject type

PinjourProject type

StandardsProject type

TailwiseProject type

DribbbleSelf-Initiated

SwippProject type

Häagen-DazsProject type

Rise RecordsProject type

PortemanteauProject type

BartendersProject type

BeaugalProject type

MountupProject type

VimeoProject type

TastemadeProject type

PathProject type

MeetupProject type

MightyProject type

© Lance 2020 All rights reserved.