Voiceflow is a web application that helps people design, prototype, and build voice apps without coding. The app has been featured in TechCrunch, in Product Hunt as the #1 Product of the day and as the #2 Product of the week. 

Voiceflow is a web application that helps people design, prototype, and build voice apps without coding. The app has been featured in TechCrunch, in Product Hunt as the #1 Product of the day and as the #2 Product of the week. 

Voiceflow_l

The Process

I started drawing different sketches to get to know how the letters will work together and what parts I can make interesting to create a memorable and unique wordmark.
I ended up with an interesting 'fl' ligature and a distinctive 'V' that can be used as a stand-alone icon. 

I started drawing different sketches to get to know how the letters will work together and what parts I can make interesting to create a memorable and unique wordmark. I ended up with an interesting 'fl' ligature and a distinctive 'V' that can be used as a stand-alone icon. 

Voiceflow_sketch_1
Voiceflow_sketch_4
Voiceflow_sketch_3
Voiceflow_sketch_2

Development

I explored different options and combinations, where I played with extending/minimizing swashes in different places, as well as coming up with an alternate 'o' character.

I explored different options and combinations, where I played with extending/minimizing swashes in different places, as well as coming up with an alternate 'o' character.

Voiceflow_gif

After many iterations and thanks to the feedback of Michael Hood and his team, we ended up on the following final version. The final version is the most consistent one while still maintaining playfulness.

After many iterations and thanks to the feedback of Michael Hood and his team, we ended up on the following final version. 

After many iterations thanks to the feedback of Michael Hood and his team we ended up on the final version shown below. 

Voiceflow_b
Voiceflow_website
Voiceflow_02

↑ Stand-alone icon

The first capital letter is memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.

The first capital letter is memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.

The first capital letter is memorable enough to be used as a stand-alone icon across different channels where the full wordmark doesn't fit.

Voiceflow_wordmark

Scope

Custom Logotype
Stand-alone Icon

Client

Client

Voiceflow

Year

2019

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